Since 1993, Scandic has prioritized eco-friendly choices in food, cleaning, and hotel design. As Denmark's only Swan-labeled hotel chain, they maintain high standards and continually aim for improvement. This message was conveyed in a video for their website and social media platforms.
Go to bed with a clear conscience
For Copenhagen Pride 2023, Scandic's sponsorship agreement was communicated through two tracks: an external campaign called "A bed for everyone" and an internal communication campaign "Bed-talks".
The external campaign was created to emphasize Scandic's commitment to inclusive and safe spaces for all, regardless of gender identity or sexual orientation.
Alongside the external campaign, an internal communication track named "Bed-Talks" was developed to ensure that all employees were fully engaged in Scandic's support for Copenhagen Pride. Therefore, we invited a diverse group of people to engage in honest and open dialogue about diversity, working conditions, and much more.