Culture friday
BLACK FRIDAY IS USUALLY THE BIG CONSUMER FEST - BUT NOT AT MADS NØRGAARD.
INSTEAD OF SALES, MADS NØRGAARD GIVES GIFT CARDS TO LOCAL CULTURAL INSTITUTIONS ON THE BUSY SHOPPING DAY. A CAMPAIGN WAS CREATED FOR THIS TO BE ROLLED OUT IN THE STORE,
ON THE WEB, AND SOCIAL MEDIA.
EVERY YEAR SINCE 2009, MADS NØRGAARD HAS HAD A STALL AT THE ROSKILDE FESTIVAL.
IT WAS IMPORTANT TO COMMUNICATE THE PRESENCE AT ROSKILDE FESTIVAL IN A WAY THAT REFLECTS THE BRAND'S VALUES AND AESTHETICS.
roskilde festival
101 reasons to help
MADS NØRGAARD STANDS NOT ONLY FOR FASHION BUT ALSO SOLIDARITY.
IN A STRONG COMMITMENT, THEY DONATED ALL PROCEEDS FROM THE SALE OF 1001 PIECES OF THEIR ICONIC "101" SHIRT TO SAVE THE CHILDREN TO SUPPORT THEIR WORK IN UKRAINE.
brand manifest
WE MUST ALL TAKE RESPONSIBILITY FOR THE ENVIRONMENT, PEOPLE, AND OUR CONSUMPTION.
RESPONSIBILITY IS NOT JUST A GOAL BUT A CONSTANT FOCUS IN EVERYTHING WE DO.
EVERY LITTLE ACTION COUNTS ON OUR JOURNEY TOWARDS A BETTER WORLD. THAT IS WHY IT IS IMPORTANT FOR MADS NØRGAARD, AS ONE OF DENMARK'S LARGEST FASHION HOUSES, TO “NEVER DO NOTHING”
