When the game worldknown Counter-Strike starts, you choose an agent. We discovered that Valve (the creators of Counter-Strike) did not allow players to choose/play as a female agent without paying for it.
In fact, the options were really poor: Male agents (skins): 29 free default / 53 can be purchased. Female agents (skins): 0 free default / 10 can be purchased.
so we wrote a letter to valve…
Connection lost…
but there was no response from Valve.
so we wrote a second letter, and posted it on X…
international womens day
(Kvindernes kampdag)
together with netcompany On International Women's Day, we unlocked female agents so players worldwide could finally play as female agents without having to pay for it.
A digital campaign drove traffic, and the associated download site made it possible to download free female agents.
At The Major ("the World Cup" in CS), a digital/poster campaign was created where people could support "Free The Female Agents" by signing a petition.
